Sunday, 12 March 2017

African Cargo Companies Are Being Reshaped

Use of Advanced Communication means to cater customer’s needs


Survival of the fittest is true in all walks of life so cargo forwarder of Africa that has moved to IT and modern means do not need to bother about their future. It is an observation by an expert speaking at the recent conference in Johannesburg. So there is need to invest more to remain relevant in this business.
South African Air
South African Air
Online platforms are now getting more attention and the traditional freight companies are quite aware of the situation so they are willing to move on modern means to keep customers interested in use of their services. With this the african cargo industry would act more smartly and become able to offer cheap services. This would also impact positively at quality of services provided by the same.

Old versus new

There will be a difference between those having knowledge of the procedures and the new comers that are better equipped. But this can be tackled with hiring of experienced staff or they can overcome the shortcoming after a while. Use of information technology certainly fills this gap more quickly than imagined.
African Cargo Companies Reshape
African Cargo Companies Reshape
The case with old companies would remain till they adopt new technology for improved functions at all levels. Such a wealth of information about rates and carriers provide them an edge to make most of the situation. These startups have been focusing on different areas to be masters in them and challenge the well established tycoons of the business. This is a good thinking to create space for their ventures and attract customers.

Up starters are concentrating on different aspects

The first group of new freight forwarders is interested in offering competitive prices and to beat others as they want to capture sizeable share without any delay. The other companies are more innovative as they focus on extending facilities that were not present previously as less or easier documentation and quick flow of cargo.
Container Shipping Africa
Container Shipping Africa
Good thing about these companies are that they have ideas and capital to invest. But what is missing is no reach at global scale so availability of both earlier described factors does not prove effective. The whole supply chain has not been targeted by them they concentrate on parts so does not pose any threat for old ones.

Focus the whole Market

It is a wide market and addressing the needs of a segment of it is not enough to change the overlook. Airlines also have been renewing partnership and trying to offer what is required by the shippers and forwarders. There are chances of direct relation of shippers and airlines not to minus someone but the later wants to understand the procedures well.
Air Cargo
Air Cargo

A workable solution of issues at different levels can be evolved with help and efforts of all stakeholders in the field. It is also good to offer tailor made solutions for different products so that merchants can be satisfied. From United Kingdom to growing market of Africa supply of good is on the rise so people of this very field are rightly conscious about reshaping facilities to match the increasing needs of the continent.

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