Use of Advanced Communication means to cater customer’s needs
Survival of the fittest is true in all walks of life so cargo forwarder
of Africa that has
moved to IT and modern means do not need to bother about their future. It is an
observation by an expert speaking at the recent conference in Johannesburg. So
there is need to invest more to remain relevant in this business.
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| South African Air |
Online platforms are now getting more attention and the
traditional freight companies are quite aware of the situation so they are
willing to move on modern means to keep customers interested in use of their
services. With this the african
cargo industry would
act more smartly and become able to offer cheap services. This would also
impact positively at quality of services provided by the same.
Old versus new
There will be a difference between those having knowledge of the
procedures and the new comers that are better equipped. But this can be tackled
with hiring of experienced staff or they can overcome the shortcoming after a
while. Use of information technology certainly fills this gap more quickly than
imagined.
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| African Cargo Companies Reshape |
The case with old companies would remain till they adopt new
technology for improved functions at all levels. Such a wealth of information
about rates and carriers provide them an edge to make most of the situation.
These startups have been focusing on different areas to be masters in them and
challenge the well established tycoons of the business. This is a good thinking
to create space for their ventures and attract customers.
Up starters are concentrating on different aspects
The first group of new freight forwarders is interested in
offering competitive prices and to beat others as they want to capture sizeable
share without any delay. The other companies are more innovative as they focus
on extending facilities that were not present previously as less or easier
documentation and quick flow of cargo.
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| Container Shipping Africa |
Good thing about these companies are
that they have ideas and capital to invest. But what is missing is no reach at
global scale so availability of both earlier described factors does not prove
effective. The whole supply chain has not been targeted by them they
concentrate on parts so does not pose any threat for old ones.
Focus the whole Market
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| Air Cargo |
A
workable solution of issues at different levels can be evolved with help and
efforts of all stakeholders in the field. It is also good to offer tailor made
solutions for different products so that merchants can be satisfied. From United Kingdom to growing market of Africa supply of good is
on the rise so people of this very field are rightly conscious about reshaping
facilities to match the increasing needs of the continent.
